{"id":1004,"date":"2025-12-30T12:07:42","date_gmt":"2025-12-30T11:07:42","guid":{"rendered":"https:\/\/mupuc.de\/?page_id=1004"},"modified":"2026-06-29T11:07:08","modified_gmt":"2026-06-29T10:07:08","slug":"blog","status":"publish","type":"page","link":"https:\/\/mupuc.de\/en\/blog","title":{"rendered":"Blog"},"content":{"rendered":"
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Posts & Articles<\/h1>\n<\/div><\/div>\n\n

This blog is neither a marketing channel nor a collection of best practices, trends, or buzzwords. It is about uncomfortable truths around go-to-market, sales, leadership, and decision-making. About topics that are often politely avoided - even though they make the difference between hope and real impact.<\/p>\n

Some texts are provocative. Some are ironic. But all of them are serious.
\u2014 Enjoy the read. \u2014<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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German Version Only<\/a><\/div>\n<\/div>\n\n
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English Version Only<\/a><\/div>\n<\/div>\n<\/div>\n\n
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Sometimes the Problem Is in the Room.<\/a><\/h2>

English<\/a><\/span><\/p>

Sometimes the Problem Is in the Room. Why companies rarely fail because of strategy – but because…<\/p>\n<\/div><\/div><\/article>

Die KI-L\u00fccke<\/a><\/h2>

German<\/a><\/span><\/p>

Die KI-L\u00fccke\u00a0 \u00a0 (White Paper Download) Warum Millionen Menschen \u00fcber KI sprechen – und nur wenige…<\/p>\n<\/div><\/div><\/article>

The Control Gap<\/a><\/h2>

English<\/a><\/span><\/p>

The Control Gap Why growth often hides the absence of control A few months ago I sat in a…<\/p>\n<\/div><\/div><\/article>

If Darwin Worked in Sales<\/a><\/h2>

English<\/a><\/span><\/p>

Why Sales Opportunities Are an Ecosystem \u2014 and Why Most Organizations Kill It<\/p>\n<\/div><\/div><\/article>

Business Reality Review & The Forecast Illusion<\/a><\/h2>

English<\/a><\/span><\/p>

Business Reality Review The Forecast Illusion \u2013 and How to Break It Companies love numbers.They…<\/p>\n<\/div><\/div><\/article>

Business Reality Review und warum die meisten Forecasts beruhigen<\/a><\/h2>

German<\/a><\/span><\/p>

Business Reality ReviewWarum die meisten Forecasts beruhigen \u2013 und dieses System entscheidet…<\/p>\n<\/div><\/div><\/article>

Why Hope Is Not a Strategy<\/a><\/h2>

English<\/a><\/span><\/p>

Introduction Many discussions about go-to-market, forecasts, methodologies, or sales playbooks…<\/p>\n<\/div><\/div><\/article>

The Problem Is Not That Forecasts Are Wrong<\/a><\/h2>

English<\/a><\/span><\/p>

The Problem Is Not That Forecasts Are Wrong \u2013 but That They Are Built Wrong Forecasts are…<\/p>\n<\/div><\/div><\/article>

Why Modern Sales Organizations Love Numbers<\/a><\/h2>

English<\/a><\/span><\/p>

Why Modern Sales Organizations Love Numbers \u2013 and Fear Reality It starts innocently enough. A new…<\/p>\n<\/div><\/div><\/article>

A Sales Playbook Is Not Enablement – It Is a Mirror of the Organization<\/a><\/h2>

English<\/a><\/span><\/p>

A Sales Playbook Is Not Enablement – It Is a Mirror of the Organization Sales playbooks are the…<\/p>\n<\/div><\/div><\/article>

Warum Hoffnung keine Strategie ist<\/a><\/h2>

German<\/a><\/span><\/p>

Einleitung Viele Diskussionen \u00fcber Go-to-Market, Forecasts, Methodiken oder Sales Playbooks…<\/p>\n<\/div><\/div><\/article>

Das Problem ist nicht, dass Forecasts falsch sind – sondern dass sie falsch gebaut sind<\/a><\/h2>

German<\/a><\/span><\/p>

Das Problem ist nicht, dass Forecasts falsch sind – sondern dass sie falsch gebaut sind Forecasts…<\/p>\n<\/div><\/div><\/article>

Warum moderne Vertriebsorganisationen Zahlen lieben<\/a><\/h2>

German<\/a><\/span><\/p>

Warum moderne Vertriebsorganisationen Zahlen lieben \u2013 und Realit\u00e4t f\u00fcrchten Es beginnt harmlos.Ein…<\/p>\n<\/div><\/div><\/article>

Ein Sales Playbook ist kein Enablement<\/a><\/h2>

German<\/a><\/span><\/p>

Ein Sales Playbook ist kein Enablement – es ist ein Spiegel der Organisation Sales Playbooks sind…<\/p>\n<\/div><\/div><\/article>

Sechs Beitr\u00e4ge und Artikel von und mit Andreas Mueller<\/a><\/h2>

German<\/a><\/span><\/p>

Die Deutsche Wirtschaft. In der Gruppe der Firmeninhaber, Gesch\u00e4ftsf\u00fchrer und Vorst\u00e4nde der…<\/p>\n<\/div><\/div><\/article>

Nein sagen muss man lernen<\/a><\/h2>

German<\/a><\/span><\/p>

Nein sagen muss man lernen In einer Zeit des raschen\u00a0Unternehmenswachstums bewegen wir uns oft an…<\/p>\n<\/div><\/div><\/article>

Der Gr\u00fcndungsprozess – Einige der h\u00e4ufigsten Fehler<\/a><\/h2>

German<\/a><\/span><\/p>

Einige der h\u00e4ufigsten Fehler im Gr\u00fcndungsprozess     Mangelnde Marktvalidierung:\u00a0Das…<\/p>\n<\/div><\/div><\/article>

Mentoring-Programme<\/a><\/h2>

German<\/a><\/span><\/p>

Es kann herausfordernd sein, klare Entscheidungen zu treffen und den richtigen Weg f\u00fcr Ihr…<\/p>\n<\/div><\/div><\/article>

ICP \u2013 Ideal Customer Profil<\/a><\/h2>

German<\/a><\/span><\/p>

Erreichen Sie Ihre Zielkunden punktgenau \u2013 Das Idealkundenprofil   Das Idealkundenprofil…<\/p>\n<\/div><\/div><\/article>

Value Proposition<\/a><\/h2>

German<\/a><\/span><\/p>

Warum Value Propositions scheitern Und warum Unternehmen Klarheit mit \u00dcberzeugung verwechseln Fast…<\/p>\n<\/div><\/div><\/article>

Change Management<\/a><\/h2>

German<\/a><\/span><\/p>

Erfolgreiche Transformationen f\u00fcr nachhaltigen Wandel Ver\u00e4nderungen sind unvermeidbar, um mit den…<\/p>\n<\/div><\/div><\/article><\/div>

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